FAQs


What is the Pink Panel™?
The Pink Panel™ is a nationwide network of thousands of women (pinkpanel.com) who complete a 15-minute beauty survey four times per year. The surveys reveal what consumers of female beauty products want, what they’ll buy and why.

How is the Pink Panel™ different from all other panels?
Our panel is about being passionate and powerful, about sharing beauty opinions while making a difference in the lives of parentless teenage girls. We don’t pay or reward women with prizes for joining our Pink Panel. Women join because they want to make a difference. Each time a woman enrolls in our panel, we donate $5 toward the Pink Panel Scholarship™ which gives $25,000 annually to help parentless teenage girls attend college on a full-time basis.

What is the Pink Panel™ Scholarship?
The Pink Panel Scholarship™ gives up to $25,000 annually to help parentless teenage girls attend college on a full-time basis. The Pink Panel Scholarship application and process are managed by the Orphan Foundation. The goal of the Orphan Foundation is to help parentless teens successfully transition from foster care to young adulthood through the attainment of a college degree or vocational school diploma. They believe that education and mastery of the skills needed to manage life as an independent, working adult are the keys to helping our foster youth become competent, confident and contributing members of society. We agree.

How often will I be invited to take a survey?
We will contact you to take a survey only four times per year.

How do I know you received my survey responses?
You will receive a “thank you” message after you complete the survey.

How is the survey data used?
Beauty companies use market research to help guide decisions on products and marketing.

What are the survey topics?
Our surveys cover topics exclusively about beauty. We ask questions about which beauty brands women love, their favorite color of lipstick or the product they can’t live without.

What happens to my personal information?
Our reputation is built on your trust, and we guarantee your privacy. You can be assured that all survey information is completely confidential at all times. Unlike most panels, your survey responses are completely anonymous. We never sell or release your personal information for any reason.

What is your privacy policy?
Our privacy policy supports our commitment to serve you and to protect your privacy online. Please read this privacy policy carefully so that you understand our privacy practices.

We are committed to ensuring the privacy of our panelists, and we pledge that our relationship with our panelists will be one of respect and consideration. We follow strict privacy guidelines, outlined below, for conducting market research over the Internet. Participation on the panel is completely voluntary, and panelists’ decisions to participate in a study, answer specific questions or withdraw from the panel will be respected without question.
  • We will not sell, distribute or provide in any form our panelists’ personal information.
  • Panelists are entitled at any stage of a survey to ask that we delete part or all of the record of their interview from our records, where reasonable.
  • We will never misrepresent ourselves or what we are doing. We’ll always identify who we are when we ask you to complete a survey.
  • All the information collected in our surveys will be used for research purposes only. Panelists’ names, addresses, individual responses and other personal identifiers will never be disclosed to anyone.
  • We will not send unsolicited email messages to people who have indicated to us that they do not wish to participate in research studies.
In order to certify that our panel member information is kept private, we have implemented a state-of-the-art, industry-standard firewall security system. This system uses a multistage inspection methodology, which ensures that only authenticated users can input their information into the database system and only TBC market researchers are allowed to read it.

If you have questions about this online privacy policy, please contact us at privacy@benchmarkingco.com.
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Pink Report Quick Fact

25% of women said they shop to keep up with beauty trends and products.
(Pink Report™, 2006)
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